YOUR RIDING PURPOSE
How does the road call to you?
We all have our own reasons to ride. No doubt about it, you do, too.
There’s no better way to navigate gridlock than on a motorcycle. Bike riders are nimble, so while gridlock stacks up you’ve got the freedom and room to keep moving ahead. With greater fuel efficiency, you’ll save money while you save time. And best of all? You’ll turn a daily chore into a daily dose of freedom and fulfillment.
Motorcycle riders are built differently. But it’s this difference that brings us together. As a motorcycle rider, you’ll be welcomed into a community of enthusiasts that values independence, emphasizes safety and inclusion, and greets every new member with a generous spirit. There’s road enough for all of us.
At its core, motorcycle riding is made for leisure and built for fun. Powersports—including dirtbikes, ATVs, and more, are great family activities. Young riders learn confidence and build a great sense of safety and respect. It’s all about family, in fact—you don’t need to have kids to join this group of like-minded people. Now that you’ve found riding, you’ve found your tribe.
The ultimate road trip can only happen on a motorcycle—just you, the road ahead, and wide open spaces. And motorcycles are the vehicle of choice for hikers, campers, and outdoors enthusiasts. For some people, fresh air is as essential as water, the open sky is the only roof they need, and getting into the wild keeps their spirit untamed, too. If that sounds like you, then you’re ready to ride.
You. The wind. The open road. No distractions, no conversations, no compromises. Just the sense of peace and purpose that comes with doing something you love, purely on your terms. No matter where you’re going on your motorcycle, chances are you’ll find some Zen along the way.
To all the badasses out there: you know who you are, and you know you’re one of us.
TYPES OF BIKES
You know you’ve got a type.
There’s a bike for every rider. And a rider for every bike. Take a look and see what feels like a fit. Not sure? Our quiz can help.
Whether you’re commuting to work or hitting the highway for a road trip, standard (or “naked”) motorcycles are built for comfort and utility. These blank canvases are great for customization and can handle luggage for longer trips.
Adventure motorcycles (or ADV) are good on pavement or off-road. Bigger engines and larger fuel tanks mean these bikes can take on long trips and tough terrain. They can be equipped with windscreens, saddlebags and more, readying them for whatever it takes.
With high-performance engines, lightweight frames and the latest in motorcycle tech, sport bikes are built to thrill. If the idea of track days and speedways gets your motor going, this is the bike to ride.
Cruisers are timelessly designed with body styles first pioneered in the 1930s-60s. Typically they’re fitted with a large-displacement V-twin engine, though you can find other engine types too. Cruisers require less frequent shifting, but are ideal for getting around at low and moderate speeds – and looking great while you’re at it.
These motorcycles are built for long-distances and great comfort. Everything about these motorcycles—from upright seating to weather and wind protections, larger fuel tanks and more—is designed to give you and a passenger a plush way to experience the greatest road trips of your lifetimes.
With a smaller engine and self-enclosed bodywork, scooters are quieter than other motorcycles and can be more nimble, fitting in perfectly between downtown high rises or a quick trip to your favorite espresso spot. Typically, they also have more storage space. There’s no clutch, so the riding experience is fundamentally different—and phenomenally fun.
Commonly called “dirt bikes”, these motorcycles may not be street legal, but they’re good just about anywhere else. “Off-road” means any rough surface—sand, gravel, dirt, mud, snow, anything. It’s hard to beat the feeling of going off the beaten path.
Dual-sport bikes are the ultimate mashup: it’s an off-road bike made street legal. Think of it as a dirt bike with turn signals, mirrors and a license plate. With a dual-sport bike, you can go off-roading without having to get your bike there on a trailer. Hop on—all roads are open.
This is a newer class of motorcycles with engines that typically fall below 150 cc’s. They’re great for new riders because the seat heights are low and they’re generally more beginner-friendly. There’s a cult-like following for these small but mighty machines—in fact, you’ll find them in the garages of many experienced riders just because they’re so much fun.
More stability. More ease. Those are the perks of a 3-wheel motorcycle. You still get a sporty ride, just with a little more comfort and storage. There’s a whole world of 3-wheel bikes, including automatic transmissions, sport styles, commuter-styles, luxurious rides and more. Three wheels open up almost limitless possibilities.
FIND A BIKE
Let’s talk. Then let’s ride.
Take our quiz to find the right motorcycle type for you.
Before you hit the road, hit the gear shop for the essentials that’ll make your ride more safe—and more fun.