Not Sure Where to Start?
Sign up now and let us walk you through your journey into the world of motorcycling. You’ll discover the passion that drives riders, explore the diverse range of motorcycles available and the different experiences they can give you, and learn essential information to help you navigate your roadmap to riding.
Our comprehensive guide covers everything from basic training and licensing requirements to choosing the right insurance and gear. Whether you’re drawn to the freedom of the open road, the thrill of the ride, or unlocking new experiences, we’ll provide you with all the knowledge to get out on the road.
YOUR RIDING PURPOSE
How does the road call to you?
We all have our own reasons to ride. No doubt about it, you do, too.
01
Commute
There’s no better way to navigate gridlock than on a motorcycle. Bike riders are nimble, so while gridlock stacks up you’ve got the freedom and room to keep moving ahead. With greater fuel efficiency, you’ll save money while you save time. And best of all? You’ll turn a daily chore into a daily dose of freedom and fulfillment.
02
Community
Motorcycle riders are built differently. But it’s this difference that brings us together. As a motorcycle rider, you’ll be welcomed into a community of enthusiasts that values independence, emphasizes safety and inclusion, and greets every new member with a generous spirit. There’s road enough for all of us.
03
Leisure
At its core, motorcycle riding is made for leisure and built for fun. Powersports—including dirtbikes, ATVs, and more, are great family activities. Young riders learn confidence and build a great sense of safety and respect. It’s all about family, in fact—you don’t need to have kids to join this group of like-minded people. Now that you’ve found riding, you’ve found your tribe.
04
Adventure
The ultimate road trip can only happen on a motorcycle—just you, the road ahead, and wide open spaces. And motorcycles are the vehicle of choice for hikers, campers, and outdoors enthusiasts. For some people, fresh air is as essential as water, the open sky is the only roof they need, and getting into the wild keeps their spirit untamed, too. If that sounds like you, then you’re ready to ride.
05
Escape
You. The wind. The open road. No distractions, no conversations, no compromises. Just the sense of peace and purpose that comes with doing something you love, purely on your terms. No matter where you’re going on your motorcycle, chances are you’ll find some Zen along the way.
06
Personal Best
You, your friends, your family. A common pursuit with a common start and a race to be the best you can be. On-road, off-road or somewhere in between, racing gives you the opportunity to enjoy friendly competition no matter what type of riding you choose.
07
Personal Sovereignty
To all the badasses out there: you know who you are, and you know you’re one of us.
SAFETY, TRAINING & LICENSING
Get trained and get riding.
Training from a professional instructor will not only make your experience safer, it’ll also make it more fun. These courses will take you through the basics and get you ready to earn your license.
Street bike courses
Dirt bike courses
Already A Rider?
GEAR
Gear up and go.
Before you hit the road, hit the gear shop for the essentials that’ll make your ride more safe—and more fun.
Helmets & Eye Protection
When you’re riding, a helmet is as essential as the bike itself. There are a few types to choose from:
Gloves
The gloves you choose will depend on the type of riding you’re doing. They play an important role in protection, comfort and bike control.
Boots
Your regular workboots or streetwear won’t provide the kind of protection or performance-optimizing features that a true riding boot will. Here’s what to look for, depending on the type of riding you do.
Jackets/Pants
You can’t go wrong with classic black leathers, but you’ve got other options, too.
MAKE IT YOURS
Like the clothes you wear, your bike reflects you in every way. Seats, tires, exhaust, handlebars, suspension, windscreens, custom paint and high tech lighting, the possibilities of how you choose to make a statement and make your bike truly your own is limitless.
INSURANCE
Financial protection is essential gear.
Insuring your motorcycle is more than a requirement by law, it’s also smart financial management.
Be sure to talk to your insurance agent about ways to save. Many carriers allow you to bundle your motorcycle insurance along with your car or truck policy for extra savings, and you may be able to lower your premium further by completing training with the Motorcycle Safety Foundation or installing anti-theft systems.