News & Articles

May 11, 2022

Ride With Us Moto Intros Planned for All 2022 Overland Expos

IRVINE, Calif., May 10, 2022 – Building on the first-year success of the Motorcycle Industry Council’s Ride With Us market expansion program, the MIC is bringing Ride With Us Moto Intros

June 29, 2021

Motorcycle Industry Council Brings Ride With Us Experience to the 2021 Progressive IMS Outdoors Tour Nationwide

IRVINE, Calif., June 29, 2021 – The Motorcycle Industry Council is making it easier for prospective riders to get their first taste of motorcycling in a fun, low-risk experience through its

May 4, 2021

REV’IT HUMANIZES TECHNICAL MOTORCYCLE APPAREL

By Michael Frank for Cool Hunting. Motorcycle apparel—which has to be protective, breathable and move with a rider—isn’t just demanding to design, it’s also difficult to make look appealing. With all

May 4, 2021

I rode an electric motorcycle for the first time. Here’s what I learned.

By Rob Verger at Popular Science. The Zero FX electric motorcycle is an exciting machine with a top speed of 85 miles per hour and enough acceleration to frighten yourself

May 4, 2021

Want To Start Riding Motorcycles? Here’s What You Need To Know First.

By Nick Hilden at Thrillist. There’s a mystical quality to motorcycling. Whether you’re weaving through urban traffic or blasting through some bucolic landscape, it’s not uncommon to experience the sensation

May 4, 2021

Sourdough Starter? Learning to Knit? My COVID Hobby Is Riding Motorcycles

from Corey Seymour at Vogue.com. I mean, don’t get me wrong: I tried the other stuff. I read more fiction—hell, I read more poetry, lots more; I lost 30 pounds; I