Ride With Us Moto Intros Planned for All 2022 Overland Expos

IRVINE, Calif., May 10, 2022 – Building on the first-year success of the Motorcycle Industry Council’s Ride With Us market expansion program, the MIC is bringing Ride With Us Moto Intros to the West, Mountain West, Pacific Northwest, and East Overland Expo shows.  

“We had an overwhelmingly positive response last year to our Ride With Us initiative and we are looking to bring the Moto Intro experience to even more people this year,” said Cinnamon Kernes, vice president of market expansion, MIC. “There is nothing quite like experiencing your first dirt bike and our Moto Intro coaches help create a fun, pressure-free environment, giving everyone the opportunity to try.”

Moto Intro is for those who have never ridden a motorcycle or scooter before. Motorcycle Safety Foundation-certified coaches guide new riders through basic motorcycle controls and their first ride experience. This activation will be a part of Overland Expos this summer and fall, including:
 
Flagstaff, Arizona: May 20-22 (Overland Expo West)
Redmond, Oregon: July 8-10 (Overland Expo Pacific Northwest)
Loveland, Colorado: August 26-28 (Overland Expo Mountain West)
Arrington, Virginia: October 7-9 (Overland Expo East)
 
“The Ride With Us Program is a great fit for Overlanders. MIC provides all the gear, bikes, and coaches, giving our attendees yet another way to experience an adventure,” said Eva Rupert, Motorcycle Community Coordinator for Overland Expo. “Our events focus on education and preparing people for their travels. These Moto Intros, which give our attendees their first dirt bike ride and help them explore the possibilities on two wheels, are perfect for our audience.”

The Ride With Us Moto Intro experience will be free to Overland Expo attendees, tickets are available at Overland Expo® — The World’s Premier Event Series for Adventure Travel Enthusiasts. Participants must be 18 years of age or older, or 16 years old with parental permission, with a current, valid driver’s license. Participants should also be able to ride a bicycle. 

The rider journey continues online at RideWithUs.com with information and resources on next steps and specifics on rider education and training, including the Motorcycle Safety Foundation Basic RiderCourse, the licensing course offered in 46 states and throughout the U.S. military. 

Motorcycle Industry Council Brings Ride With Us Experience to the 2021 Progressive IMS Outdoors Tour Nationwide

IRVINE, Calif., June 29, 2021 – The Motorcycle Industry Council is making it easier for prospective riders to get their first taste of motorcycling in a fun, low-risk experience through its Ride With Us Moto Intro experience, to be featured as a part of the Progressive IMS Outdoors tour across the country.

“There’s nothing quite like the excitement, joy, and feeling of empowerment that motorcycling can bring, but people aren’t always sure of how or where to start,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “The Ride With Us Moto Intro gives non-riders a chance to experience the thrill of their first ride within 45 minutes. And we are delighted to work with IMS, and its great network of events, to bring this experience to even more people.”

The Moto Intro is designed for people who have never ridden a motorcycle or scooter before. MSF RiderCoaches will guide new riders through basic motorcycle controls and help them experience their first ride in a closed-course environment. This activation will be a part of upcoming IMS events across the country this summer and fall, including:

  • Sonoma, California: July 16-18
  • Chicago, Illinois: August 20-22 (tentative)
  • Brooklyn, New York: September 3-5
  • Carlisle, Pennsylvania: September 10-12
  • Fort Worth, Texas: October 1-3
  • Nashville, Tennessee: October 8-10
  • Lakeland, Central Florida: October 15-17
  • Atlanta, Georgia: October 29-31 (tentative)
  • Southern California: November 19-21 (venue TBD)

“We are so excited to partner with the MIC on a collective effort to build the next generation of new riders,” said Tracy Harris, senior vice president, IMS. “The Ride With Us Moto Intro is a natural extension of our Discover The Ride program that gives new riders their first taste of two-wheels on a speed-limited electric motorcycle. Now, attendees will have the opportunity to graduate to the next step of learning to shift gears and operate a gas-powered motorcycle. The two complimentary programs offer a turnkey new rider experience without needing a license.”

“We provide all the gear, the bikes, the coaches, and the fun,” said Cinnamon Kernes, vice president of marketing and events for the Motorcycle Industry Council. “This is the best way for anyone who is curious about riding to give it a try. Some may decide it’s not for them, but in our experience, most are eager to take the next step, and we’ll be here to support them in their journey.”

The rider journey continues online at Ridewithus.com with information and resources on next steps, with specifics on rider education and training as well as the MSF Basic RiderCourse.

The Ride With Us Moto Intro experience will be free to attendees along the IMS circuit; tickets are available at motorcycleshows.com. Participants must be 18 years of age or older, with a current, valid driver’s license. They should also be able to ride a bicycle.

“The last year-and-a-half presented a different set of challenges to the powersports industry,” Pritchard said. “Simultaneously, it provided an opportunity to work on a new market expansion initiative. With the country opening back up, we are looking forward to expanding the Ride With Us Moto Intro experiences and introducing other elements of the initiative. The goal of this initiative is to support potential riders at every point in their journey to becoming a safe and responsible lifelong rider, from inspiration, to exploration, to community.”